A successful business can not be run without having it’s own systems and processes. You cannot possibly be there in your office 24/7 picking up calls from customers, doing sales everyday by yourself, and at the same time, doing all the administrative stuffs too. If this is the case, you are not a business owner, you are a self-employed.
I know for a startup company, it is wise to handle most of the operations in your business by yourself. But, when your business starts to grow and mature, it is time to develop systems that you can hand over to employees of your company to handle them.
Let’s take handling customer calls for example. You can develop a list of standard questions and answers for every call. To do this, you will need to be picking up the calls yourself first, and then developing the list out from your experience. Once you are confident that when you hand over the list to another person and he/she can produce the same results as you, then you have developed a system.
Let me share with you 2 ways that work should be done in your business:
1. If it is an activity that’s ongoing, or is something that is done more than once, you should develop a systemized way of doing it in your business. The more you can systemitize something, the more you’re able to cut costs and create faster.
2. If it’s temporary, goal directed, has a beginning and an end, then it should be managed as a project. But understand, good project managers are hard to find. Once you have one, hold on to them any way you can.
Once you have developed systems in your business, you can then concentrate on other areas to grow your business like marketing, product creation and maybe even employing a complete sales force.